Many insurance agencies, just like most businesses today, have a website. After all, it is 2019. However, many insurance agencies forget the importance of updating their sites or simply don’t care to do so. Unfortunately, what may have seemed good five years ago may be outdated and irrelevant today. More importantly, having a bad website, is nearly as bad as having no site at all.
A website afterall, is your virtual storefront. Would you allow the lobby of your physical “storefront” to be cluttered or messy and allow that to be the first impression of your business? What about handing out a 50 page brochure for your agency that perspective customers have to figure out how to navigate and decipher? As ridiculous as this may sound, many websites create situations just like this for potential customers.