This week I have the honor of inviting back my mentor, former manager, and friend as our guest blogger. Miguel de Jesus is a highly accomplished leadership, marketing and personal development executive, with over 30 years leading business management, global sales/marketing with two Fortune 500 companies. He is currently an executive coach, sales leadership training professional, and digital marketer, helping to develop business leaders, to making better decisions, and getting better results.
Why Your LinkedIn Head Shot May Be Holding You Back
Miguel A. de Jesus, Certified Professional Coach
Recruiters, colleagues, and potential clients are 14 times more likely to click on your LinkedIn profile if you have a photo. If you’re spending hours editing your summary statement, ensure you give equal time to the images.
Speaking of images, researchers also say that most viewers take only about one-tenth of a second to form judgements about how trustworthy and competent you are. Learn how to make your LinkedIn photo say what you want it to say and deliver the message quickly.
Hiring is one of the toughest processes to get right. It’s never an exact science, even for insurance agencies with vast resources. In a previous blog, “Culture Club…” we discussed how a hiring mistake can be extremely costly to your insurance agency. It’s not just the hard cost of wages and salary, but soft costs which can be much more damaging to an agency.
However, agencies large and small often make critical hiring mistakes that can be avoided. The first step is to be aware of these common mistakes. Below is a list of the 13 fatal hiring mistakes agencies commonly make. These mistakes are made across the spectrum of all agency sizes, and hiring manager experience. Do some of these look familiar to you?
“Should I run Facebook ads?"
This is a question I often get asked by friends and agencies I’ve worked with or coached. My answer to them is:
If you are speaking to everyone, you are speaking to no one.
One of the biggest mistakes often made, not just by insurance agencies, but by businesses in general, is trying to speak to everyone in their marketing and sales messages. They figure, “if I cast a wide net, I will get more prospects.” Unfortunately, that’s not the case. The broader and more general the marketing message is, the fewer amounts of prospects you will actually attract. Worse, you will end up attracting the wrong type of prospects.