Have you ever been to a networking event at a chamber or other networking groups? If you have, you may have experienced what I am about to describe.
This week I have the honor of inviting my mentor, former manager, and friend as our guest blogger. Miguel de Jesus is a highly accomplished leadership, marketing and personal development executive, with over 30 years leading business management, global sales/marketing with two Fortune 500 companies. He is currently an executive coach, sales leadership training professional, and digital marketer, helping to develop business leaders, to making better decisions, and getting better results.
Learn more about Miguel and how to connect with him below. Miguel has also, created a special offer for the Insurance Agency Advisor community, to get a jumpstart or restart, on your 2017 personal and business objectives. Just follow these message instructions, to learn more:
Send a test message to: 44222
When Should Your Leadership Style Change?
Miguel A. de Jesus, Certified Professional Coach
Purpose & Action, LLC
But how do you know when your leadership style needs updated?
“Back in the day, I used to be talk to my friends on the phone for hours...”
This is was a snippet of the conversation I had with my nineteen-year-old daughter a few months ago. I was feeling old that day when she shared with me she mostly texts or “Snapchats” her friends when they want to talk. They rarely ever get on the phone to talk. It almost seemed like a foreign concept. She doesn’t even have phone numbers for some friends, just Snapchat and Facebook info. If you have teenagers, you probably know what I am talking about.
For business and the insurance industry, the same shift has been happening as well. In the digital world of social media, client self help portals, instant online quoting, and other digital trends, it has become more difficult to build and maintain relationships with clients.
So is building relationships with clients that important if the world is becoming more digital by the minute?
I had the opportunity to speak with my good friend, Danny Chang, and picked his brain to provide marketing advice for new and emerging insurance agencies. Personally, I believe his advice could be applied to agencies of all sizes and stages.
Danny was the former head of marketing and site experience at eBay Motors, and has a long list of amazing credentials and accomplishments. Please see his bio at the end of the blog.
Q: As a seasoned marketing professional, what advice would you give new or emerging insurance agencies to establish a marketing presence for themselves?
Hired Gun - "An expert brought in to resolve complex problems or to lobby for a cause." - Google
A few years ago, a friend of mine accepted a position as the VP of business development for a small agency. On the surface, it seemed like a great investment for both sides.